Smart UX fixes to recover lost sales and boost conversions
Why Customers Abandon at Checkout
Even if your store gets great traffic and your products are strong, many Shopify stores lose potential sales right at the final step — the checkout. Whether it’s confusion, delay, or unexpected costs, a poor checkout experience can make customers walk away.
If you’re seeing high cart abandonment in your analytics, it’s likely your checkout UX needs work — and that’s fixable.
Common UX Problems at Checkout
Below are the most frequent user experience issues that reduce conversions:
- Too many form fields
Asking for unnecessary info slows customers down. - No progress indicator
Shoppers don’t know how many steps are left, so they quit. - Poor mobile layout
Hard-to-tap elements, small text, or slow load times. - Missing trust signals
Lack of payment security icons or customer reassurance. - Unexpected fees
Shipping or taxes appear too late in the process.
How to Improve Your Shopify Checkout
You don’t need to overhaul everything — just fix the right things:
Simplify the process: Use one-page checkout or streamline multi-step flows.
Enable autofill: Speed things up with address lookups and browser autofill.
Add trust builders: Display secure payment icons, guarantees, and contact info.
Make it mobile-first: Design for thumb-friendly navigation and fast page loads.
Be transparent on pricing: Show full costs (including shipping/tax) before final step.
Tools That Can Help
- Shopify Checkout Customization
Use Shopify’s new checkout editor to control layout and content. - Session replay tools
Use Hotjar or Clarity to see where people abandon checkout. - Fixalyze Pulse Audit
A fast, expert-led UX scan that pinpoints your checkout issues and shows you how to fix them.
Want More Sales at Checkout?
Book your free Shopify UX scan and get clear, actionable fixes tailored to your store.
